How to Create a Betting App Like Unibet: Features, Cost & Guide

How to Create a Betting App Like Unibet

How to Create a Betting App Like Unibet: Features, Cost & Guide

Unibet is a globally recognized online betting platform, offering a wide array of services including sports betting, online casino games, live casino, bingo, and poker. Operated by the Kindred Group, Unibet has built a strong reputation for its user-friendly interface, secure transactions, diverse betting markets, and responsible gambling features. With over two decades of experience, it has become a benchmark for innovation and reliability in the online gambling space — making it a leading example for anyone looking to build an app like Unibet.

Growing Demand for Sports Betting and Online Casino Apps

The online betting industry has seen explosive growth in recent years, driven by increasing smartphone penetration, widespread internet access, and evolving consumer preferences. According to industry reports, the global online gambling market is expected to reach over $150 billion by 2030, with mobile platforms contributing a substantial share. The legalization of sports betting in several countries and states has further fueled the demand for apps that offer seamless and immersive betting experiences.

How You Can Earn by Developing Betting App Like Unibet

Creating a betting app like Unibet isn't just about launching a functional platform — it’s also a strategic business opportunity with multiple revenue streams. Here's how you can generate steady income from your betting app:

1. Betting Margins (House Edge)

The primary revenue model for sportsbook apps is the built-in margin on odds. You earn a percentage from every bet placed, regardless of the outcome. Over time, this generates consistent profit at scale.

2. Casino Game Revenue

If your app includes slots or live casino games, you earn from each spin, hand, or session — typically through return-to-player (RTP) mechanisms. The house always retains a statistical advantage.

3. VIP and Subscription Models

Offer premium memberships with added perks like better odds, faster payouts, or exclusive events. This can create a steady stream of recurring revenue and build user loyalty.

4. Advertising and Sponsorships

If permitted by local regulations, you can display targeted in-app ads or partner with brands for sponsorship deals, especially during major sports events.

5. Affiliate and Referral Programs

Build a network of affiliates or influencers who refer users to your platform. You can pay a flat fee per user or a share of their lifetime revenue — a model proven to scale rapidly.

By using these monetization strategies, you can maximize returns on your Unibet clone app development investment and build a profitable, sustainable betting business.

Create a Betting App Like Unibet

Key Challenges and Opportunities in the Betting App Market

Despite its lucrative potential, the betting app market presents several challenges:

  • Regulatory Compliance: Adhering to legal frameworks that vary by country and region. 
  • Security Concerns: Protecting user data and financial transactions from breaches. 
  • Market Saturation: Standing out in a crowded market dominated by big players like Unibet, Bet365, and FanDuel. 
  • User Retention: Designing features that encourage loyalty in a highly competitive space. 

However, there are also significant opportunities:

  • Niche Market Targeting: Creating region-specific or sport-specific apps. 
  • Innovative Technologies: Using AI for personalized odds and blockchain for transparent betting. 
  • Gamification: Enhancing user engagement through achievements, leaderboards, and bonus systems. 

Market Research & Legal Compliance For Sports Betting App Development

Understanding the Betting Industry

Before building a betting app, it's essential to understand market behavior. Globally, sports betting dominates, with football, basketball, and tennis among the top choices. Casino games like slots, blackjack, and live dealer tables also drive significant engagement. Trends vary by region — while Europe is highly regulated and mature, markets like the U.S. are expanding quickly due to recent legalization.

Many new operators are turning to a white label sportsbook provider to enter these markets more efficiently, leveraging pre-built infrastructure and licensing support. Additionally, eSports and virtual sports betting are emerging as popular niches, particularly with younger audiences.

 

Legal & Licensing Requirements

Compliance is non-negotiable. In the UK, you’ll need a license from the UK Gambling Commission; in Europe, the Malta Gaming Authority is widely accepted. U.S. operators must comply with state-specific laws, each with its own licensing body.

You may need separate licenses for sports betting, casino games, and poker. Alongside this, your platform must support KYC (Know Your Customer) processes, AML (Anti-Money Laundering) measures, and tools for responsible gambling such as deposit limits and self-exclusion options.

Unibet Clone App Development

Unibet Clone App Development involves replicating the core functionality of Unibet’s successful platform while customizing it to fit your unique brand, target audience, and regional compliance requirements. Whether you're planning to launch a sportsbook, online casino, or a combination of both, a Unibet clone offers a strong foundation for entering the competitive online betting industry efficiently and with reduced development time.

A high-quality Unibet clone app typically includes:

  • Advanced sports betting features (live odds, in-play betting, multiple markets) 
  • A wide range of casino games, including slots, poker, and live dealers 
  • Secure payment gateway integrations (PayPal, Skrill, Stripe, crypto wallets) 
  • Real-time APIs from top Sports Betting API providers like Betfair and Sportradar 
  • User-friendly design with mobile-first UX using React Native or Flutter 
  • Full admin panel for bet monitoring, user management, and reporting 

For startups or entrepreneurs aiming to enter the market quickly, partnering with a reliable White Label Sportsbook provider or a custom development firm like BettoBlock ensures your Unibet clone is not only compliant but also scalable, secure, and tailored for user engagement.

Key Features of a Betting App Like Unibet

2.1 Core Features for Users

To build a successful betting platform, your app should offer a seamless and secure experience from the start. This begins with easy user registration and verification, including email or phone sign-up and mandatory KYC checks to comply with regulations.

A wide range of payment options is also essential. Users expect to deposit and withdraw using credit cards, e-wallets like PayPal or Skrill, and increasingly, cryptocurrencies.

The sports betting section is a core feature, providing access to pre-match and live betting markets across popular sports. Real-time odds, match stats, and in-play betting combined with live streaming make for a dynamic user experience.

To mirror platforms like Unibet, the app should also include casino and live dealer games, such as slots, blackjack, roulette, and poker. These should be mobile-optimized and run smoothly on all devices.

Attracting and retaining users requires well-designed bonuses and promotions, such as welcome offers, free bets, and loyalty programs. Push notifications help keep users engaged with real-time updates on matches, bet status, and special offers.

If you're planning to develop an app like Unibet, these user features will form the core of your product.

2.2 Admin Panel Features

A powerful admin panel is essential to manage the platform effectively. It should include user management tools for account verification, restrictions, and support.

The admin should also be able to monitor bets and transactions, flag suspicious activity, and ensure timely payouts. A simple content management system enables updates to odds, event scheduling, and game listings.

Lastly, integrated analytics and reporting tools allow operators to track performance, revenue, and user engagement — critical for making informed decisions as you grow the platform.

Technology Stack for a Betting App Development

Choosing the right technology stack is crucial when you develop an app like Unibet, as performance, scalability, and user experience all depend on it.

For the frontend, frameworks like React Native or Flutter are excellent for building cross-platform apps that run smoothly on both iOS and Android. These tools speed up development while maintaining a native look and feel.

On the backend, developers often use Node.js for real-time capabilities and scalability, or Python with frameworks like Django or Flask for rapid development and robust security.

For data storage, PostgreSQL is a solid choice for structured data and transactional integrity, while MongoDB is useful when working with flexible or unstructured datasets.

A secure and reliable payment gateway integration is a must. Services like Stripe, PayPal, Skrill, and Coinbase (for crypto transactions) ensure users have various deposit and withdrawal options.

To deliver accurate betting odds and live match updates, your app can integrate with APIs from providers like Betfair, Odds API, or Sportradar — essential for real-time betting features.

Finally, strong security measures are non-negotiable. This includes SSL encryption, two-factor authentication (2FA), and end-to-end data encryption to protect user accounts and financial transactions.

Development Process for App Like Unibet: Step-by-Step Guide

1 Planning & Prototyping

Before you begin to create an app like Unibet, it’s essential to define your scope: will your platform focus on sports betting, online casino games, or a combination of both? Clear goals help shape the features, tech stack, and licensing strategy.

Once the direction is set, the design team creates wireframes and UI/UX prototypes to visualize the user journey and layout. A smooth and intuitive interface is key to engaging users, especially when you're aiming to build an app like Unibet that users trust and return to regularly.

2 Development Phase

During development, the backend team sets up essential systems: user authentication, betting logic, transaction processing, and account management. These components form the technical core as you develop an app like Unibet.

Meanwhile, the frontend is built using cross-platform frameworks like Flutter or React Native to ensure consistency across iOS and Android devices.

This phase also involves third-party API integrations — including real-time odds and live data from leading sports betting api providers like Sportradar and Betfair, along with payment gateways such as Stripe, Skrill, and Coinbase. These integrations are critical for replicating the functionality and real-time responsiveness of a premium betting app like Unibet.

3 Testing & Quality Assurance

Quality assurance ensures your platform is both secure and stable. This includes security testing (e.g., penetration testing, fraud detection) and performance testing to check server load and responsiveness under real betting scenarios.

Beta testing with a sample user group is also essential to fine-tune the app before full release — especially when you're preparing a feature-rich platform like Unibet.

4 Launch & Post-Launch Support

Once development and testing are complete, the app is submitted to the App Store and Google Play. Gambling apps often face additional compliance checks, so be sure all content aligns with legal standards.

To get traction, invest in marketing and user acquisition, using targeted campaigns and affiliate partnerships. After launch, continuous support and updates are vital to fix bugs, add features, and ensure the platform scales smoothly.

When estimating the cost to create an app like Unibet, remember that post-launch support, compliance updates, and marketing are part of the long-term investment.

Cost of Developing a Betting App Like Unibet

The cost to create an app like Unibet typically starts from $20,000 to $100,000, depending on various factors such as features, tech stack, and team location. When planning to build an app like Unibet, the overall cost can vary widely depending on complexity and integrations required.

Factors Affecting Cost

  1. Development Team Location
    The hourly rate of developers significantly affects the budget.
  • US/Canada: $100–$200/hr 
  • Western Europe: $60–$120/hr 
  • Eastern Europe: $30–$80/hr 
  • Asia (India, Philippines): $20–$50/hr
    Hiring a remote or hybrid team can help reduce the cost to create an app like Unibet without compromising quality. 
  1. Custom Features
    Advanced features such as AI-driven betting tips, in-play betting, or live video streaming require additional development time and infrastructure, which increases costs. If you plan to develop an app like Unibet with these enhancements, expect higher investment upfront.
  2. Third-Party Integrations
    Integrating services like Betfair or Sportradar for odds, payment gateways (e.g., Stripe, Skrill), and KYC/AML solutions (like Jumio or Trulioo) adds licensing fees and API costs. These integrations are essential to create a legally compliant and fully functional app like Unibet.

Challenges & How to Overcome Them

If you're planning to create an app like Unibet, it’s important to understand the major challenges involved and how to effectively tackle them during development.

Regulatory Hurdles

One of the biggest challenges when you develop an app like Unibet is complying with complex gambling regulations, which differ by country and even state. Missing a legal detail can delay your launch or lead to penalties.

 

Solution: Work with legal experts who specialize in gaming compliance to ensure your app meets licensing and responsible gambling requirements from day one.

Fraud & Security Risks

Security is a top concern when you build an app like Unibet. From payment fraud to data breaches, betting platforms are frequent targets.

 

Solution: Use AI-based fraud detection, strong encryption, and two-factor authentication to secure user accounts and transactions.

High Competition

The online betting space is highly competitive, and simply replicating features isn't enough. Standing out from apps like Unibet requires more than just basic functionality.

 

Solution: Focus on offering unique features, superior performance, and an intuitive interface. A well-designed user experience can help reduce churn and maximize the cost to create an app like Unibet by improving retention and engagement.

Why Choose BettoBlock to Build Your Betting App Like Unibet

When it comes to launching a high-performing, legally compliant, and feature-rich betting app like Unibet, partnering with the right development team is everything — and BettoBlock is built for that mission.

As a dedicated sports betting app development company, BettoBlock offers full-cycle development services tailored to the unique demands of the iGaming industry. From concept to deployment, our team handles everything — including UI/UX design, secure backend architecture, multi-currency payment integration, and real-time data delivery.

What sets BettoBlock apart is our deep experience with third-party integrations that are essential for modern betting platforms. As a trusted Sports Betting API provider partner, we work with top services like Betfair, Sportradar, OddsAPI, and others to deliver live odds, real-time match stats, and streaming feeds that keep users engaged and betting confidently.

Our developers ensure seamless integration with KYC/AML services (like Trulioo, Jumio), payment gateways (Stripe, Skrill, PayPal, Coinbase), and custom affiliate systems, so you can monetize efficiently and comply with regional regulations.

Whether you're looking to develop a sportsbook, casino app, or an all-in-one solution, BettoBlock provides scalable, secure, and fast solutions designed for long-term success. With post-launch support, real-time analytics tools, and continuous feature updates, we help you stay ahead in a competitive market.

Conclusion

Building a successful betting app like Unibet requires careful planning and execution. From securing the right licenses and ensuring legal compliance, to defining key features and choosing the right tech stack, each step plays a crucial role. Understanding the cost to create an app like Unibet helps you budget effectively and prioritize the most impactful features.

Equally important are security, user experience, and marketing. A secure, easy-to-use platform backed by smart acquisition strategies will not only attract users but keep them coming back.

Entering the online betting industry is challenging, but with the right approach, it's possible to develop an app like Unibet that stands out in a crowded market and delivers long-term value.

FAQs

1. How much does it cost to develop a betting app like Unibet?
The cost to create an app like Unibet typically starts from $20,000 to $100,000 for a basic version. More advanced features like live betting, streaming, and AI recommendations can increase the cost significantly.

2. Is it legal to launch a betting app in any country?
No. Gambling laws vary by country and region. You'll need to obtain the appropriate licenses (e.g., from UKGC, MGA, or U.S. state regulators) before launching. Consulting legal experts is essential during planning.

3. What features should a Unibet clone app include?
A solid Unibet clone app should have sports betting, live odds, casino games, secure payments, KYC verification, bonuses, and an admin panel for monitoring and content management.

4. Can I use a white-label solution instead of custom development?
Yes. A White Label Sportsbook provider can help you launch faster by offering ready-made infrastructure, game integrations, and licensing support — ideal for startups or quick market entry.

5. How do betting apps make money?
Betting apps earn revenue through betting margins, casino house edge, premium memberships, affiliate referrals, and (where allowed) in-app advertising or sponsorships.

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