Our Clients
Launching a sportsbook from scratch is a massive undertaking. The costs are high, development timelines are long, and navigating complex regulations can delay your entry into the fast-moving iGaming market. For startups and new operators, competing against established brands only adds to the challenge.
This is where White Label Sportsbook solutions shine. Instead of building everything from the ground up, partnering with a reliable White Label Sports Betting Software Provider lets you:
✔ Launch faster – Skip years of development with a ready-made platform.
✔ Reduce risk – Avoid costly technical hurdles and compliance issues.
✔ Focus on growth – Invest in branding and acquiring players, not backend infrastructure.
While custom software may suit large enterprises, white label solutions offer the fastest, most cost-effective way to enter the market—with proven technology and regulatory support built in.
Venturing into the iGaming space can feel overwhelming, especially for new businesses. But white label sportsbooks offer a practical route that helps startups break into the market with minimal hassle. Let’s explore why this model has become the go-to for ambitious entrepreneurs.
One of the biggest benefits of white label sportsbook solutions is speed. Building a custom sports betting platform from the ground up can take a year or more. In contrast, a white label option can be up and running in just a few weeks.
Why so quick? These platforms come pre-integrated with key features like:
All that’s left for the operator is branding and minor adjustments, drastically reducing launch time.
Launching a custom sportsbook can burn through your budget fast. You’d need developers, designers, QA testers, legal experts—and the list goes on. With a white label setup, you avoid those heavy upfront investments.
Instead of paying for development, most white label providers offer:
This makes it an ideal solution for iGaming startup advantages, helping you test the waters before diving in fully.
Regulatory compliance is one of the toughest challenges in the iGaming world. Fortunately, white label platforms come prepared.
They often include:
Whether you're targeting players in Europe under Malta Gaming Authority (MGA) rules or going for a Curacao or UKGC license, these platforms make it easier to stay compliant.
White label sportsbooks aren’t just quick and affordable—they’re also built to grow with your business. From Day 1, many platforms support:
So as your audience grows, your platform can keep up—no overhaul required.
By leveraging a white label sportsbook solution, Startup X was able to rapidly enter the market and capture a significant customer base. With a user-friendly interface, fast deployment, and integrated features like live betting, they saw a 200% revenue increase within just six months, all without the heavy upfront costs associated with building a custom platform.
A niche sportsbook focused on regional sports markets used a white label solution to tailor its offerings to a local audience. By integrating local payment options, specific odds for regional sports, and language preferences, they were able to quickly establish themselves as the go-to betting platform for that market, growing their user base and brand recognition in record time.
Drawback: White label solutions come with a predesigned set of features, making it harder to differentiate your platform from competitors.
Mitigation Strategy: Focus on niche markets and specialized offerings. Tailor the user experience, marketing, and betting options to a specific audience to create a unique identity.
Drawback: Relying on a white label sportsbook provider means you're dependent on their infrastructure, support, and service delivery.
Mitigation Strategy: Negotiate Service Level Agreements (SLAs) and clear exit clauses. This ensures you have defined expectations and an exit strategy if the partnership needs to be ended.
Drawback: Legal requirements and regulations in the sports betting industry can change frequently, and staying compliant can be challenging.
Mitigation Strategy: Partner with a provider that offers legally adaptable solutions and can quickly integrate new regulations or licensing requirements, helping you stay compliant as the landscape evolves.
At Bettoblock, we understand the challenges startups face when entering the iGaming space. With years of hands-on experience in sports betting software development and blockchain-based gaming solutions, we've helped numerous entrepreneurs turn their vision into thriving betting businesses. Our white label sportsbook solution is designed for simplicity, speed, and long-term scalability.
We know how important speed is in a competitive market. That’s why we offer a 30-day launch guarantee for our sportsbook platform. From the moment you sign up, our team gets to work immediately, setting up your brand, integrating sports markets, and activating payment methods—so you can go live within a month.
Trust is the backbone of online betting. Our platform is built on provably fair technology, giving your users complete transparency in how bets are handled and outcomes are generated. This blockchain-based approach builds player confidence and promotes a secure gaming environment, essential for customer loyalty.
Our white label solution is more than just a sportsbook. We offer full support for:
This flexibility allows you to expand your offering beyond traditional sports and appeal to a wider audience, all managed from a single backend system.
We believe that support shouldn’t stop after launch. Our dedicated team is available around the clock to assist with any technical or compliance-related concerns. Whether you’re dealing with a licensing question or need help troubleshooting a payment issue, we’re just a message away.
We’ve had the privilege of working with ambitious startups that are now recognized brands in the iGaming space. One of our clients launched their sportsbook using our white label solution and scaled to a five-figure monthly user base within the first year. Another expanded from sports betting to live casino offerings within three months, thanks to our modular setup.
These stories highlight how our platform and support can help businesses grow steadily and strategically in a highly competitive industry.
As someone deeply involved in the iGaming space, I’ve seen firsthand how fast technology continues to evolve. At Bettoblock, we stay ahead by monitoring and integrating the latest innovations into our white label sportsbook solution. The future of sports betting isn’t just digital—it’s smart, immersive, and decentralized. Here are the major trends shaping the future of sports betting software and how we’re adapting to them.
Artificial intelligence is set to change the way users interact with betting platforms. We're working on tools that use AI to personalize everything from odds suggestions to bonus offers. By analyzing user behavior, AI can:
This kind of personalization helps increase retention while giving players a more intuitive experience.
Blockchain is already part of our foundation, but its potential is just beginning to unfold. As smart contracts become more widely accepted, we’re exploring ways to use them for:
These features enhance fairness and transparency—two qualities that users value highly. It also aligns with the broader movement toward decentralized iGaming.
The iGaming industry is inching closer to the virtual world. We’re following developments in metaverse integration and virtual reality (VR) closely. Imagine a user stepping into a virtual stadium, watching a live football game, and placing bets with real-time data, all within a digital environment.
As this technology becomes more accessible, our team is prepared to offer VR and metaverse features as part of our white label sports betting software package. It’s not just about watching the game—it’s about experiencing it.
In essence, startups benefit from the speed, affordability, and scalability of white label solutions, while enterprises gain full control, differentiation, and long-term adaptability through custom development.
